The Yellow Squidtheyellowsquid
Case Studies

The work, and the hours it gave back.

Every project starts with a bottleneck. Here's what happened when we untangled a few of them.

TelecomRegional telecom operator

Every field sales application, one home

The Problem

Field sales, operations, and management each ran on their own application. Every one of them did its job, but none of them shared anything, so reps entered the same information in several places and leadership assembled the picture by hand at the end of the week. Per-seat licences across the stack came to roughly $20,000 a year at ten users, and the team was growing quickly.

What We Built

We brought all of it into one home, designed around how the department actually worked: territory and serviceability mapping, a CRM that matched their real pipeline, field survey tools, and live performance dashboards, every part reading and writing the same data. A rep enters something once and it shows up everywhere it matters. Leadership sees the field as it happens instead of waiting for a report.

Results

$20k/yr

Annual licensing cost eliminated

40+

Users today, with no added licence fees

4x

Team growth absorbed at no extra cost

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